Exploring the boundaries of fitness & technology

At Active Theory, we pioneer better ways to keep you moving.

Our flagship app: BitGym

Launched in 2013, BitGym is the first subscription fitness app of its kind. It remains our primary focus as we create new content, add features and grow our global audience.

BitGym app icon

BitGym

For Apple, Google& Meta Quest

Upgrade your cardio with stunning runs, rides and rows filmed by our global team. We've developed our own camera rigs and stabilization software to ensure perfectly smooth experiences suitable for XR or motion sensitive viewers.

Official site
A tablet showing a grid of BitGym tour scenes behind a runner on a treadmill, with a play button

Technology that keeps you moving

Humans thrive in motion. We try to encourage this with technology that bridges movement to response and exertion to reward. If we do our job right you won’t even know it’s there; you’ll simply feel the experience is pulling you in for one more mile, round or rep.

Before and after: rotational, holographic and final stabilization of trail footage

Holographic Motion Video

HMVs transport viewers to far away landscapes by providing stable depth aware video, binaural audio, variable playback speed and instant streaming. We have developed a full stack system to capture, stabilize, process, encode, stream and play back HMV content on a wide array of devices.

CV Cadence Tracking

Our patented cadence detection algorithm uses computer vision to track user cadence on bikes, treadmills, ergs and other cardio machines. It is highly accurate, low latency, and can run on any device with a front facing camera.

As demoed in BitGym

IMU Cadence Tracking

For contexts where a motion sensing device can be worn on the body or head, no camera is needed. We are bringing this approach to smart TV (with the remote in your pocket) as well as XR platforms.

As demoed in BitGym

CV Core Motion Tracking

One of our older technologies, but still useful today. We first created this in 2013 to bring Kinect®-like functionality to games on mobile devices. It is highly performant, tracking one or two players as they duck, jump and dodge.

As demoed in Bit Breaker

CV Exercise Rep Tracking

We built this system to observe and record pushups, situps, burpees or any repetitive fitness motion. Requiring just a normal camera this approach is useful for fitness apps on phones and smart mirrors. Resulting rep movies can be saved and sent to a coach for review.

Meet our team

Our team at Active Theory Inc has diverse experience with fitness, computer vision, storytelling, and game development.

We’ve been fully remote since 2012 and our members come together to collaborate from different timezones & countries.

  • Alex Gourley
    Alex GourleyCo-founder, CEO
  • Josh McCready
    Josh McCreadyCo-founder, R&D Lead
  • Keerthik Omanakuttan
    Keerthik OmanakuttanCo-founder, Engineering Lead
  • Fabien Combe
    Fabien CombeProduct Lead, Fitness Expert
  • Marek Górski
    Marek GórskiContent, Senior Producer
  • Jerald Tapalla
    Jerald TapallaClient Engineering, Dev Ops
  • Josué Leontari
    Josué LeontariContent, Senior Producer
  • Lorenzo González
    Lorenzo GonzálezContent, Producer